Here's what your customers experience when your web content is created by Usable Words:
1: They know right away that they've come to the right place. read more >>
No matter what you're selling, your perfect customers are out there. They're the people who, once they buy from you, can't wait to buy from you again. The people who become loyal fans, who can't stop talking about how wonderful you are.
But what if one of those perfect customers went to your website, took one look and left? It happens to most businesses every single day, because their websites aren't giving potential customers what they need.
Most web users are in a hurry. When they reach your site, they need to find out 3 things in a matter of seconds:
- Who you are and what you do. ("We deliver innovative solutions" doesn't count.)
- How you can benefit them. ("What's in it for me?")
- What you can do for them that your competitors can't.
How do they find out these things? By reading the words on your home page. If you don't grab their attention with the right content, you'll lose those perfect customers forever.
At Usable Words, we know how to deal with short attention spans and engage customers right away. With our help, you'll not only get your perfect customers to stick around - you'll get them excited.
2: They can find the information they need, quickly and easily. read more >>
Have you ever visited a website where the thing you were looking for seemed hidden on purpose? Where you had to wade through acres of rubbish to get to what you needed? Where you couldn't even understand what the menu choices meant?
Frustrating, isn't it? Is that the experience you want your site's users to have?
You've probably heard about "usability" or "user experience (UX)" from your web developer. (Don't have a web developer yet? We can help!) A usable website is one where people can do what they need to easily and intuitively - find an answer, find their way around, or buy a product.
Well, one of the things that makes your site usable is the right words. At Usable Words, we're web content specialists. We're experts in writing words that improve the usability of your site - from the wording of menu items to how information is organised.
Remember, many of your visitors aren't even looking to buy straight away. They're in research mode. We can help you provide useful, relevant information that's easy for them to find. That means they'll have a reason to keep coming back until they're ready to become customers.
3: They always know precisely what you want them to do next. read more >>
Here's a little secret about human beings: we like to be told what to do.
It's true! If a website doesn't give us clear instructions - about how to navigate, how to get answers, and what to do when we've made a decision - most of us won't bother to work it out for ourselves. We'll just give up.
That's why there's one simple difference between sites that convert well and sites that don't. ("Converting" means getting visitors to take a specific action, like making a phone call, filling in a form, or buying a product.)
- Sites that convert well give visitors crystal-clear instructions about what to do next.
- Sites that don't convert well leave visitors to work things out for themselves.
Usable Words crafts clear, compelling calls to action so your visitors will always know what the next step is and why they should take it. We'll give them the easiest possible path down the road to becoming your customer - and once they've reached a decision, we'll ease them over the final hurdle.
You've invested a lot to get a website you love. Make sure your customers love it too.
A good website doesn't come cheap. Maybe you've already invested several thousand dollars in design and development. If your website actually brings you customers, that's money well spent.
But if your content isn't up to the same standard as your design - if it's not drawing customers in, or even worse, if it's turning them away - you've wasted your money.
One of the best investments you can make is talking to a web copywriting specialist like Usable Words. We'll help you get a website that will pay for itself many times over by making customers fall in love with your business.
The nuts and bolts
Every website has different content needs. That's why we have a level of service to suit everyone:
- Content Strategy: This is the complete package. We don't just write the content, we help you work out what kinds of ongoing content will meet your customers' needs, and develop a plan to get it written and maintained.
- Content Writing: Got a looming content deadline and no content? We'll make it easy by picking your brain, researching your customers and competitors, and writing all your content from scratch.
- Strategic Editing: If you've already written some or all of your content, we'll give it the professional touch. We go beyond copy editing - we make sure your message is pitch-perfect for your audience and your site can be found in Google.
See how we've helped other businesses like yours.
To find out how to get more customers and keep them, contact us today for a no-obligation chat.