http://usablewords.com/blog/objections_1/ Language and writing on the web and beyond Sun, 07 Mar 2010 13:34:04 +0000 hourly 1 http://usablewords.com/blog/objections_1/comment-page-1/#comment-90 Angus Gordon Thu, 12 Feb 2009 03:52:12 +0000 http://usablewords.com/blog/?p=84#comment-90 Well, you're a copywriter after all! I guess it's no more evil than creatively editing your resume, but marketing types can be a bit pious these days. Well, you’re a copywriter after all! I guess it’s no more evil than creatively editing your resume, but marketing types can be a bit pious these days.

]]> http://usablewords.com/blog/objections_1/comment-page-1/#comment-89 Glenn Murray Thu, 12 Feb 2009 03:49:25 +0000 http://usablewords.com/blog/?p=84#comment-89 Doesn't sound evil at all, to me. Does that make me evil too?! Doesn’t sound evil at all, to me. Does that make me evil too?!

]]> http://usablewords.com/blog/objections_1/comment-page-1/#comment-88 Angus Gordon Thu, 12 Feb 2009 03:41:03 +0000 http://usablewords.com/blog/?p=84#comment-88 Thanks Glenn. Rereading the post I do think that phrase is a bit evil-sounding, but that's because it's with a genuine ethical grey area we all have to deal with, even when our clients are "the good guys"! (Nobody's perfect after all.) But I'll deal with that more in Part 2... Thanks Glenn. Rereading the post I do think that phrase is a bit evil-sounding, but that’s because it’s with a genuine ethical grey area we all have to deal with, even when our clients are “the good guys”! (Nobody’s perfect after all.) But I’ll deal with that more in Part 2…

]]> http://usablewords.com/blog/objections_1/comment-page-1/#comment-87 Glenn Murray Thu, 12 Feb 2009 03:34:51 +0000 http://usablewords.com/blog/?p=84#comment-87 "...there are ignorant customers you want to stay ignorant, and vague customers you want to stay vague." I like it! Well put Angus. I'm afraid I have nothing constructive to add here. You've covered it all beautifully! Well done. “…there are ignorant customers you want to stay ignorant, and vague customers you want to stay vague.” I like it! Well put Angus. I’m afraid I have nothing constructive to add here. You’ve covered it all beautifully! Well done.

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