If you want to build relationships with your customers and stakeholders, we want to build a relationship with you.
At Usable Words, we love helping businesses find the right words. Words to give potential customers the reassuring feeling they've come to the right place. Words to help customers and stakeholders get the answers they need. Words to build trust and build relationships.
If any of that resonates with you, we'd love to start working with you.
About Angus
I'm Angus Gordon and I own Usable Words. When you become our client, you'll deal with me most of the time.
I started Usable Words because I wanted to experience the excitement and fulfillment of running my own business. My clients get access to a pretty impressive and diverse range of skills, and I get to have a lot of fun. Sounds like a good deal to me.
My first proper job was in the academic world. I have a PhD in English (it's all right, you don't have to call me "Dr Gordon" unless you really want to) and I taught for several years at the University of Melbourne.
After that, I worked in a number of different management roles in sales and customer relations. At one point I found myself in charge of customer feedback for one of Melbourne's most hated companies. This part of my career gave me a good and at times painful grounding in what drives businesses, and more importantly, what drives their customers.
Finally, I've been an avid blogger for several years, and a member of online communities for more than a decade, so communicating on the web is second nature to me.
Put all this together and you get a copywriter with a deep understanding of language and communication, a finely-honed instinct for how to solve communication problems between businesses and their customers, and long-term experience in writing for the web.
Where and how we work
Usable Words works out of a studio overlooking one of inner Melbourne's liveliest streets - Sydney Road, Brunswick. But our clients are based throughout the world - we're happy to communicate in person, by phone or Skype, or by email.
Our space is shared with three likeminded businesses that we regularly collaborate with: Acorn Web Studio, Weave Web Communication and jojoedesigns. You can work with Usable Words no matter who's designing your website, but many of our clients love being able to get copywriting, web development, web design, web communication strategy, and graphic design services all under one roof.
If we sound like your kind of people, we'd love to hear from you. When you're ready, get in touch and we'll be happy to have a chat or give you a free quotation.